Are You Ready For the Ultimate Speed Partnership?

In a partnership that can only be described as a match made in car enthusiast's heaven, Dodge and SRT has partnered with Universal Studios to join forces to bring to the screen The Fast & Furious 6.

The film is set for release on May 24th, 2013 and is the sixth instalment in the widely popular franchise.  The hero car of the film will be none other than a 2012 Dodge Challenger SRT8, which was made especially for the film by SRT.  The Challenger will be driven by the unstoppable Dominic Toretto.  

The partnership between Universal and Dodge will not stop at just featuring vehicles in the movie, but will create and support marketing initiatives which will include: merchandise, social media campaigns and co-branded advertising campaigns.

Asked why he believe the partnership was a good fit for Dodge, Tim Kuniskis, President and CEO of Dodge Brand, Chrysler Group LLC said, "[l]ike Fast and Furious 6, Dodge fuels the passions of the automotive enthusiast.  Our innovative vehicles stand apart in performance and style, providing our customers with a way to express who they are and what they can do in the work."

The 2014 Jeep Grand Cherokee EcoDiesel Stands Tall Amongst Its Competitors

If you are like me, you are eagerly counting down the days until the 2014 Jeep Grand Cherokee EcoDiesels grace our lots.  We are at sixty days and counting...

For those who doubt the ability of the 2014 Jeep Grand Cherokee Summit 4x4 EcoDiesel, Motor Trend recently put it up against three other competitors: The Prsche Cayenne Diesel,  the Volkswagen Touareg TDI and the Mercedes-Benz ML350 BlueTec.  As you can tell, the Grand Cherokee was in good company amongst its competitors; all four vehicles possess qualities that make them stand out amongst the other competitors in the market.

And how did the Jeep Grand Cherokee stand up to the competition?  Motor Trend Magazine    states, ``you might as well call this one your bestie.  Your best friend gets you in every way and isn`t judgemental.  You trust this person.  You`d also trust our Jeep Grand Cherokee EcoDiesel.`  

Motor Trend acknowledged that the Grand Cherokee was the only vehicle amongst its competitors to have true four-wheel drive and still possess the off-road capability that made Jeep the brand it is today.  The interior and its features were noted to be one of the most comfortable for both the driver and passengers.  The new wood trim, classy colour schemes and easy accessibility.  Motor Trend Critics found that the `Jeep held its own against the premium German marques just fine.`