Are You Ready For the Ultimate Speed Partnership?

In a partnership that can only be described as a match made in car enthusiast's heaven, Dodge and SRT has partnered with Universal Studios to join forces to bring to the screen The Fast & Furious 6.

The film is set for release on May 24th, 2013 and is the sixth instalment in the widely popular franchise.  The hero car of the film will be none other than a 2012 Dodge Challenger SRT8, which was made especially for the film by SRT.  The Challenger will be driven by the unstoppable Dominic Toretto.  

The partnership between Universal and Dodge will not stop at just featuring vehicles in the movie, but will create and support marketing initiatives which will include: merchandise, social media campaigns and co-branded advertising campaigns.

Asked why he believe the partnership was a good fit for Dodge, Tim Kuniskis, President and CEO of Dodge Brand, Chrysler Group LLC said, "[l]ike Fast and Furious 6, Dodge fuels the passions of the automotive enthusiast.  Our innovative vehicles stand apart in performance and style, providing our customers with a way to express who they are and what they can do in the work."